Your China Business Expert

30+ years of real business experience in China at your service

💡 Alberto Antinucci is a dynamic expert in China Business Strategy, AI, and Human Emotion Analysis, and globally sought-after public speaker and university lecturer and professor.

🌏 Specialized in corporate innovations, with 30+ years of experience in high-tech ventures within China, he develops innovative solutions that help organizations better understand their products/services positioning and increase business in Asia.

🗣️ As a sought-after public speaker and university lecturer, Alberto shares his expertise and insights with audiences around the world.

📢 Alberto talks about the latest major economic trends in China, important lessons on how to approach the Chinese market, how to manage a negotiation with the East, and continuous updates on market trends and curiosity about the middle kingdom.

30+

Years of Experience

88+

Managed Brands

320+

Clients Worldwide

What they say about us:

Alberto is a fellow China watcher and businessman who always inspires, shares, connects, and gives. His deep knowledge of China, personal experience coupled with his magnetic personality make working with him always a pleasure.

Ashley Dudarenok

China Marketing Expert

"There are very few real professionals who know China so much in depth."

Maria Moreni

President - Italy-China Link

"A team of professionals full of profound experience."

Emanuele Gagliano

Founder - CTO Connect SA

"Driven to succeed accomplishing things that are truly incredible, and unparallelled."

Dave Sousa

CEO - IC Intracom Asia

"No need to speak Chinese

if you don't know

how to speak to a Chinese"

Alberto Antinucci